What are Push Channels?
Simply put, Push Channels allow for creating personalized real-time communication between websites and their visitors. Each Push Channel is personalized since it allows for filtering the communication (keywords, categories, etc.), as well as adjusting the frequency of communication. Currently, Push Channels deliver content via email, iPhone/Android notifications, text messages (SMS), and desktop notifications, with more channels coming in the near future. Below are just a few ideas of what you can do with Push Channels.
Ideas for visitors of websites
- Tired of being beat to that perfect Craigslist ad? Create a Push Channel from your favorite Craigslist searches and be the first to get notified as soon as it comes out.
- Planning on traveling in a few months? Create a Push Channel and be notified when travel options match your "perfect price" critera.
- Are you a news junkie and are tired of checking all of your sources all the time? Create a Push Channel that will combine all of those sources into one real-time, filtered stream, delivered to you when you want it.
Ideas for Publishers
- Do you want to extend the reach of your ad campaigns? Using Push Channels, you can place your ads into each pushed message, so that for as many messages are sent, your ads are delivered.
- Do you want the option to make your content available in real-time, but don't have the infrastructure for it? Push Channels takes care of it for you and can be pushing any part of your website in less than 5 minutes with our "no back end" integration solution.
- Tired of low open/click-through rates from your newsletters? Because Push Channels enables your visitors to create custom subscriptions to your website's content, your brand becomes much more personal and empowers your visitors to interact with the content being sent to them. A personalized, subscriber-maintained newsletter system, if you will.
Why Push Channels?
- The majority of websites deliver information when visitors request to see it via a browser. In order for visitors to stay up-to-date with time-sensitive information, they have to keep visiting websites over and over and remembering where they last left off. Push Channels automates this process for both the visitors and the website owners.
- Website visitors should have the option to follow Streams of information, filtered down how they want them, choose how often new items are sent to them, and through which channel they are sent.
- Websites should have the option to make any part of their site become a Stream of information for their visitors to follow.